Design is more than an aesthetic; it drives revenue and is what fuels high performing companies that dominate their markets. According to Adobe, companies that are design-led outperform those that are not by 210% on the S&P index.
I currently lead the design and development of product focused sites for DentalPlans.com. These include brands like Cigna, Aetna and WebMD. The initiative went from one small product site to part of DentalPlans core business after the first year.